The global gaming landscape shifted significantly when HoYoverse, the titans behind Genshin Impact and Honkai: Star Rail, officially pulled back the curtain on their newest venture: Zenless Zone Zero (ZZZ). Unlike the sprawling fantasy of Teyvat or the interstellar journey of the Astral Express, Zenless Zone Zero presents a stylized, "urban fantasy" apocalypse. Set in the vibrant yet dangerous metropolis of New Eridu, the game challenges players to balance the mundane life of a video store owner with the high-octane role of a "Proxy"—a professional guide for those brave enough to enter the supernatural disasters known as Hollows. Since its initial announcement, the news cycle surrounding the game has been a whirlwind of technical milestones, community fervor, and strategic updates that have solidified its place as a cornerstone of modern action RPGs.
1. The Initial Reveal: A New Kind of Urban Fantasy (May 2022)
The first major news wave for Zenless Zone Zero arrived in May 2022 with a high-energy announcement trailer that immediately set it apart from its predecessors. HoYoverse traded traditional anime tropes for a "Neo-Tokyo" aesthetic, blending street culture, retro-tech, and futuristic combat. The trailer introduced the concept of the Hollows—spherical dimensions that consume reality—and the "Proxies," the secret navigators who help people survive within them.
Initial reports focused heavily on the game’s distinct visual identity. The news was dominated by discussions on the "Proxy" protagonists, Wise and Belle, who operate out of "Random Play," a nostalgic video rental store. This grounded, "slice-of-life" hub world contrasted sharply with the chaotic, fast-paced combat seen in the combat segments, leading to widespread speculation about the game's loop.
Key Concepts Introduced in the Reveal
- New Eridu: The last bastion of civilization surviving the Hollow disaster.
- Proxies: Legendary figures who guide explorers through the chaotic Hollow dimensions.
- The Hollows: Supernatural disasters that warp space and time, filled with monsters called Ethereals.

2. The Tuning Test: First Hands-On and Mechanical Depth (August 2022)
By August 2022, the first "Tuning Test" (the game’s initial closed beta) provided the first concrete news regarding gameplay. Journalists and lucky players discovered a combat system that was significantly more "snappy" and visceral than Genshin Impact. The focus was on "Chain Attacks" and the "Daze" mechanic, which required players to build up a bar on enemies to trigger devastating team-based combos.
The news cycle also highlighted the game's unique "TV System"—a board-game-like exploration mechanic used to navigate the Hollows. While visually creative, early feedback was mixed, with some fans praising the rogue-lite elements and others finding it slowed down the action. This feedback became a recurring news theme as HoYoverse pledged to iterate on the exploration experience based on community input.
3. Expanding the Roster: Factions and Personality (2023)
Throughout 2023, the news was dominated by faction reveals. Zenless Zone Zero stood out by grouping its characters (known as Agents) into highly thematic squads, each with their own internal chemistry and lore. This wasn't just about individual power; it was about the synergy of the team.
H3: The Core Launch Factions
- Cunning Hares: A ragtag group of "odd-job" fixers led by Billy Kid, Nicole Demara, and Anby Demara.
- Belobog Heavy Industries: A gritty, construction-themed group featuring heavy-hitters like Koleda and Anton.
- Victoria Housekeeping Co.: An eccentric group of battle-ready domestic workers, including the fan-favorite Lycaon (the wolf butler) and Ellen Joe.
The news analysis during this period focused on the "flavor" of the worldbuilding. Unlike the more serious tones of Honkai, Zenless Zone Zero leaned into humor, style, and character-driven vignettes, which helped build a dedicated fanbase months before the game was even playable.
4. Technical Milestones and Multi-Platform Confirmation (Early 2024)
As 2024 began, the news shifted toward the game's technical infrastructure. HoYoverse confirmed that Zenless Zone Zero would launch simultaneously on PC, iOS, Android, and—most importantly—the PlayStation 5. This cross-play and cross-progression news was vital, as it ensured a unified community from day one.
H4: Technical Performance News
The developer emphasized the use of highly optimized animations to ensure that even on mobile devices, the combat maintained its "60 FPS" fluidity. News reports from tech outlets noted the impressive lighting and particle effects that made the urban environments of Sixth Street feel lived-in and atmospheric.
5. The 40 Million Milestone: Global Launch Anticipation (Mid 2024)
In the months leading up to the July launch, Zenless Zone Zero achieved a staggering news milestone: 40 million pre-registrations. This astronomical number proved that the HoYoverse brand was stronger than ever. The marketing campaign went into overdrive, with massive displays in Tokyo, New York, and Seoul.
The news cycle was filled with "countdown" events and the release of high-production music videos and character demos. Fans were particularly excited about the "Gacha" system news, which confirmed a "pity" system similar to previous titles but with unique "Bangboo" banners that could be pulled using currency earned entirely in-game—a major win for the free-to-play community.
6. Launch Day: The Arrival in New Eridu (July 4, 2024)
On July 4, 2024, Zenless Zone Zero officially launched globally. The news was instantaneous: the game topped the download charts in over 100 countries within hours. Despite the massive influx of players, server stability remained remarkably high, a testament to HoYoverse's experience with large-scale launches.
Initial reviews praised the "flow" of the game. The transition between the daily life in Sixth Street (eating ramen at General Chop's, drinking coffee at Coff Cafe) and the intense dungeon-crawling in the Hollows was cited as a refreshing change of pace for the genre. The launch news solidified ZZZ as a "must-play" title of the summer.
7. Version 1.1 "Undercover R&B": The First Major Expansion (August 2024)
The first post-launch news milestone was the release of Version 1.1, titled "Undercover R&B." This update was crucial for proving the game's longevity. It introduced the New Eridu Public Security (N.E.P.S.) faction, bringing characters like the elite officer Zhu Yuan and the robotic Qingyi into the spotlight.
H3: Version 1.1 Content Highlights
- New Agents: Zhu Yuan (Ether/Attack) and Qingyi (Electric/Stun).
- Inferno Reap: A new end-game boss challenge designed to test high-level squad synergy.
- QoL Updates: The ability to change the time of day more freely and improved "TV" navigation speed.
The news coverage for 1.1 focused on the story expansion, which delved into the corruption within the city’s security forces, adding a layer of noir-detective storytelling to the already rich urban narrative.
8. Community Engagement and the Rise of HoYoFair (Late 2024)
As the game settled into its rhythm, the news turned toward the community. Zenless Zone Zero became a staple of "HoYoFair," the fan-art and fan-creation festival hosted by the developer. The news was filled with viral fan animations, cosplay, and music remixes, showing that the "Proxy" community was one of the most creative in the gaming world.
Official news also began to highlight Esports-adjacent events. While ZZZ is primarily a single-player experience, "speed-clear" competitions and "no-hit" challenges became popular on streaming platforms like Twitch and YouTube. HoYoverse leaned into this by hosting community contests that rewarded players for their technical mastery of the game’s parry and dodge-counter mechanics.
9. Version 1.2 and the "TV System" Overhaul (Early 2025)
By early 2025, the news regarding Version 1.2 marked a turning point in the game's development philosophy. Addressing the most common player criticism, HoYoverse announced a major overhaul of the "Hollow Deep Dive" (TV) system. The new update allowed for more direct combat encounters and "Blitz" modes, reducing the time spent on the grid and increasing the time spent in action.
H4: Strategic Shifts
- Overworld Exploration: News leaked that future updates would allow players to walk around New Eridu as their favorite Agents, not just as Wise or Belle.
- The Outer Rim: A new, desert-like location was teased, expanding the world beyond the city walls of New Eridu.
This news was met with universal acclaim, as it showed a developer willing to make fundamental changes to core systems to improve the player experience.
10. The Future of Zenless: 2026 and Strategic Growth
As we enter 2026, Zenless Zone Zero remains at the forefront of the gacha and action RPG news cycle. The roadmap for the year includes the introduction of the "Sons of Calydon" biker faction and a massive "2.0" expansion that is rumored to double the size of the playable city.
The legacy of the game is its uncompromising style. News analysts frequently cite Zenless Zone Zero as the standard for "Action-First" gacha games, blending high-end production values with a "cool" factor that is difficult to replicate. With its consistent update schedule and a growing roster of iconic Agents, New Eridu is poised to remain a primary destination for gamers for years to come.
Conclusion
The news chronicle of Zenless Zone Zero is a story of a bold creative vision that successfully found its audience. From the stylish first trailers in 2022 to the massive Version 1.2 overhauls and the thriving community of 2026, the game has evolved from a "stylistic experiment" into a powerhouse of the action-RPG genre. By balancing intense, skill-based combat with a deeply atmospheric urban hub, HoYoverse has created a world that feels both futuristic and nostalgic. As the "Proxy" narrative continues to unfold, Zenless Zone Zero stands as a testament to the power of style, mechanical polish, and the enduring appeal of the urban apocalypse.